
COOPERATION BACKGROUND
Dominated by high-temperature desert climate, local users have strong demands for in-car constant temperature storage all year round. Traditional modified refrigerators easily produce peculiar smells and cannot adapt to high-temperature working conditions, which greatly affects business travel experience. The client hoped to launch an official factory refrigeration configuration exclusive for high-end MPV models to enhance market competitiveness.

OUR SOLUTION
We provided one-piece center console pre-installed refrigerator solution. The integrated molding design is highly consistent with the original car interior style, realizing seamless cabin integration. Equipped with built-in circulation purification and constant temperature fresh-keeping system, it effectively suppresses bacterial growth and odor residue, adapting to long-term high-temperature operation in desert areas. The unit supports real-time temperature adjustment linked with the central control screen, meeting high-standard business travel needs.

PROJECT ACHIEVEMENT
As an exclusive factory high-end configuration, the refrigerator greatly improved the product premium capability of the brand’s MPV series. It solved the long-standing pain point of poor refrigeration experience in high-temperature areas, received high market recognition, and became the core selling point of the brand’s new car promotion, driving continuous growth of terminal sales.